In my recent TV Interview on Western Mass Mid-Day, I talk about the importance of video marketing in business... which is nothing new. I do reveal my best secret for building a golden cage around your audience using YouTube. We do this for our clients but it is easy to do on your own!

First you need to Optimize your video.

  1. Add Keywords to make your video more searchable on the search engines.
  2. Upload a Transcript of the video which also helps people find you.
  3. Add your contact information in the Summary section of the video.
  4. The most important!!!! Add clickable links to your website or landing pages. This is where you collect the leads!
  5. 5The last step, Optimize your YouTube channel into playlists. Now your viewers will either have the option of claiming your free gift from the clickable links or the choice of continuing to watch your clever and informative videos.